What is Vevo on YouTube?

Vevo  is a multinational video hosting service  founded as a joint venture between the world's two biggest music production companies, Sony Music Entertainment and Universal Music Group. Its shareholders now consist of these two companies as well as Abu Dhabi Media and Google/Alphabet Inc. after it took a 7% share in 2013. Launched on December 8, 2009, Vevo hosts videos syndicated across the web, with Google and Vevo sharing the advertising and similar benefits. from Wikipedia

Most people like myself see the vevo logo (now with a small v) on a growing number of YouTube videos and think, cool a HD quality video. The key word here is ADVERTISING as the big music corporations are looking for corporate streams of revenue as most music is now streamed FREE to the masses. In doing a little research for this blog, I was amused by several youthful males bemoaning vevo as pure evil and warning people to stay away by not watching any vevo music videos. I guess coming from the generation that PAID for music records, then tapes, then CD's and now MP3 downloads and streaming music, this is not so much a big deal for me. 

Vevo is like network television in real time, it's funded through advertising. Nobody likes advertising getting in the way of their network TV shows, but you tolerate the advertising as you watch the Olympics on NBC this week for free (not counting your cable bill). Vevo also has those pesky ads, some you can skip and some you can't. Hey, I love skipping a 30 second ad just as much as anyone born in the 1990's. I even taught my 2 year old granddaughter to say, "go way" when watching children music videos together and an ad pops up. At four, she now knows to easily hit the Skip button.

For my Monday Monday Music blog, I love vevo as I get to present high quality video music to my faithful readers who enjoy my YouTube playlist from my weekly topic. I sometimes spend several hours finding YouTube videos to match the songs I need for a playlist. And, there is only so much poor concert YouTube videos one can stomach from uploaded mobile phone video cameras. For me, finding a quality YouTube video of a favorite song is a fun hunt to share through a playlist. So for this week, here is an eclectic vevo sampler of HD music videos that are typical of what you would see and hear in a Monday Monday Music blog. Enjoy!